This Course takes a linear approach to entrepreneurship, and begins from the introductory/initial questions that you should ask yourself before you begin (“Am I the type of person who should start a business?”).
The first steps in the entrepreneurial process are to identify and evaluate potential business opportunities. You will learn what you should look for in a business opportunity, particularly focusing on the problem your business is trying to solve. It also introduces the lean-startup methodology as a way to evaluate market interest and to experiment with other hypotheses about the opportunity you’ve identified.
If your initial evaluation of the opportunity pans out, you’ll further refine your business model and strategy. These two critical concepts will also be covered. It describes how the business model explains the way key components of the enterprise work together to make money—and how to begin to test your business model with real customers. It also shows how strategy must be designed to differentiate the entity and confer it with a competitive advantage.
If you want your Business idea to transform into reality, you will need a Business Plan. Besides keeping you focused – the Business Plan is critical – in fact it is the hinge upon which investment and funding swings. You will be exposed to the various dynamics of a Business Plan.
You will be led up the point when you might think about exiting your business.
This is indeed a dynamic journey as entrepreneurship should be!
